A little about me

 

Hello, my name is Cheryl Smith. I am a product designer based in the bay area of California with over 10 years of experience in my craft. I am a multidisciplinary product designer with an expertise in solving complex user experience and business challenges through cross-functional collaboration and detail-oriented execution. My expertise lies in crafting intuitive, high-impact solutions that enhance the user experience while aligning with business objectives. Beyond execution, I drive design-led influence within product teams, advocating for user-centered decision-making and design thinking.

When not working on designs, I like to spend my time outside in nature, creating art, and traveling. I believe that traveling away from ones home not only helps you grow as an individual, but also builds respect for people from all walks of life. I try to bring what I learn from all areas of life into how I approach my workplace, including the value of fun with coworkers through team events such as costume contests ;-)

 
 

 

Work Experience

 
 

LinkedIn

Oct 2017 - July 2025

As a Senior designer, I worked on end-to-end customer experience platforms that span the entire enterprise customer lifecycle across sales, customer support, and marketing. Contributor to the LinkedIn Business Platform team where I was responsible for the system design, service design, and product design of the customer and employee experiences that enable LinkedIn’s global enterprise product administrators.

Key results:

  • Developed customer-centric and impactful business solutions focused in admin portals, design systems, and sales solutions products which reached users globally.

  • Designed the new LinkedIn Admin Center platform (launched in 2022) which allows enterprise admins to self-service manage payment gateways for their service subscriptions on LinkedIn’s business platform.

  • Led the team in close collaboration with the LinkedIn design system team. Created and maintained team's local design libraries to help improve team’s design quality. Championed and let my team in the transition from an old to new entire design system. Guided and mentored my team in the transition from Adobe Illustrator to Figma as a company wide conversion.

  • LinkedIn's annual revenue amounted to more than 16.37 billion in fiscal year 2024


HR Cloud

Oct 2016 - Oct 2017

HR Cloud products offer the complete suite of HR software as a service applications including recruiting, applicant tracking, and performance appraisals. I was responsible for the design and implementation of human resources management tools which included functions such as tracking employee history, customizable forms for any HR admin need, people management and tracking, performance reviews, and more.

Key results:

  • Designed framework and workflow for a universal form builder which empowers admins to track and automate previously cumbersome data entry tasks.

  • Translated and improved old systems of employee history tracking forms into easy-to-follow steps where employees can upload information easily and accurately.


NEOGOV

Nov 2014 - Oct 2016

NEOGOV is the market leader for the public sector HR market, serving over 1,200 customers in federal, state, city/county, K-12 and higher education segments of the marketplace. The customers range in size from 100 employees to over 100,000 employees. At NEOGOV, I was responsible for the redesign of a human resources management site utilized by many government agencies. I built concept models, site maps, and clickable mockups with rapid prototyping tools to elaborate and refine designs, and then work with developers to transfer design mockups to workable pixel perfection.

Key results:

  • Lead designer on new product area where admins can build their own customized performance review system and employees could easily step their way through a robust and helpful system.

  • Contributing designer to applicant tracking software which enabled admins to easily overview and step into each stage of every applicant’s process from initial apply action all the way to hired employee.

  • Spearheaded user research and testing as an integral process within both product and design teams.


49er Shops Inc.

May 2013 - Dec 2014

I created designs for displays and worked directly with internal clients to complete projects from conceptualization to production end. Projects include print materials (posters, banners, flyers, postcards),motion graphics, web graphics (including social media), overseeing branding, rebranding, photography, and photo editing. I oversaw the design team by distributing projects and communicating with upper management.

Key results:

  • Developed and implemented 49er Shops brand guidelines and graphics department training manuals. Increased Facebook likes by 3k+ and Instagram followers by 1k+

  • Redesigned the Nugget Grill & Pub’s menus and in-store signage. Sales increased by $10k in comparison to the previous year.

  • Led the design team in team projects and new employee onboarding.